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Rabbit or Roadkill: Ad Agency Leaders Write the Book on Speed by Hyper Island

December 1, 2012

rabbit_roadkill

Hyper Island is a highly respected school on digital media in Stockholm, Sweden. Over the summer, they sponsored a collaboration of some of the smartest people in the advertising industry. The result was this e-book: a collection of short essays on speed and means in the modern, digital world. As a part of the experiment, they forced themselves to create the book very quickly.

The most valuable wisdom in the book happens when people get specific. My favorite section is by Amir Haque, on the importance of putting together smaller teams and letting them work in a “sandbox” environment, unencumbered by the hierarchical structure of traditional companies.

Unfortunately, although the book is written by some really smart people, the experiment results in pages and pages of platitudes. It’s hard to get beyond cliché observations in a few pages. And it’s full of typos. Sometimes it’s good to not go so fast.

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One Comment leave one →
  1. Jim & Pat Bosiljevac permalink
    December 3, 2012 10:21 am

    No mistakes. Which is good since your referred to the typos in the review.

    I am amazed at how many errors I find in books these days. Maybe I have a better eye for it, but I don’t think so. I just think editors aren’t doing their job….. like reporters! I do like the title.. sort of… and the cover.

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